Remember Rational Standard Dress-Sizes?

Remember normal-sized clothing for women, before the American fashion industry started distorting sizing in order to flatter the anorexia cult? Standard sizing no longer exists–a dress with a 36-inch bust is now labelled as anything between size 4 and size 14, depending upon whom the maker is targeting. And today’s size 12 is now sometimes distorted by being labelled “plus” for the purpose of  charging more for it.  Some of the styles offered by New York City’s Bergdorf Goodman in 1948 started at size 12, and went up to size 20. Originally, “plus sizes” were anything above size twenty. In 1948, this black silk dress was offered at Bergdorf Goodman in sizes 10–16. If a woman wanted something smaller, she had to shop in the children’s section.
©M-J de Mesterton 2011

1960s Elegance

No anorexics here; just healthy, happy models wearing short swing-coats and turtlenecks, elegant hats, gloves
and boots. From Frau und Film, winter 1961. With thanks to our dear friends the Kings of Herefordshire for this well-preserved, glamourous vintage magazine.

1960s Elegance

No anorexics here; just healthy, happy models wearing short swing-coats and turtlenecks, elegant hats, gloves
and boots. From Frau und Film, winter 1961. With thanks to our dear friends the Kings of Herefordshire for this well-preserved, glamourous vintage magazine.

Elegant Dressing 1961

No anorexics here; just healthy, happy models wearing short swing-coats and turtlenecks, elegant hats, gloves
and boots. From Frau und Film, winter 1961. With thanks to our dear friends the Kings of Herefordshire for this well-preserved, glamourous vintage magazine.

Elegant Dressing 1961

No anorexics here; just healthy, happy models wearing short swing-coats and turtlenecks, elegant hats, gloves
and boots. From Frau und Film, winter 1961. With thanks to our dear friends the Kings of Herefordshire for this well-preserved, glamourous vintage magazine.

Elegant Dressing 1961

No anorexics here; just healthy, happy models wearing short swing-coats and turtlenecks, elegant hats, gloves
and boots. From Frau und Film, winter 1961. With thanks to our dear friends the Kings of Herefordshire for this well-preserved, glamourous vintage magazine.

>Elegant Dressing 1961

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No anorexics here; just healthy, happy models wearing short swing-coats and turtlenecks, elegant hats, gloves
and boots. From Frau und Film, winter 1961. With thanks to our dear friends the Kings of Herefordshire for this well-preserved, glamourous vintage magazine.

Elegant Dressing 1961

No anorexics here; just healthy, happy models wearing short swing-coats and turtlenecks, elegant hats, gloves
and boots. From Frau und Film, winter 1961. With thanks to our dear friends the Kings of Herefordshire for this well-preserved, glamourous vintage magazine.

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