White Shoulders, a Scent from the 1940s

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M-J de Mesterton, Wearing White Shoulders Perfume Since 1960, Alternating in the 1970s and Beyond, with Givenchy III, Quartz by Molyneux, and Occasionally Youth Dew 

One of my favourite perfumes, White Shoulders was created in the 1943 by Hartnell, which by 1945 had become Evyan.  I had an acquaintance in Manhattan long ago, who often sang at the famous Michael’s Pub, and only wore White Shoulders. I cannot remember her name, but the ambrosial floral perfume is unforgettable. My two other favourite scents are Givenchy III, which is no longer available, and Quartz by Molyneux, a fresh but evanescent perfume, perfect for morning and daytime, which I discovered at Bergdorf Goodman in Manhattan circa 1985 when they were out of Givenchy III. Look at the following advert for White Shoulders. The featured drawing is of a glamorous woman who resembles actress Loretta Young.

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When I was five, my generous, chic uncle gave me a little grey fur stole, a string of pearls, and a  bottle of White Shoulders by Evyan Perfume.  Its sweet, classic scent always reminds me of Christmas, 1960.

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  1. White Shoulders Top Notes (The Following Material is from Basenotes.net)
  2. White Shoulders Heart Notes
  3. Base Notes of White Shoulders

Elegant Perfume and Soap by Roger & Gallet

Photo of 1961 Magazine Advert, Europe, by M-J de Mesterton
This advertisement for the classic French soap and scent company, Roget & Gallet, was probably designed to evoke images of Princess Grace of Monaco, a very elegant woman.

Elegant Perfume and Soap by Roger & Gallet

Photo of 1961 Magazine Advert, Europe, by M-J de Mesterton
This advertisement for the classic French soap and scent company, Roget & Gallet, was probably designed to evoke images of Princess Grace of Monaco. a very elegant woman.

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