Elegant Blonde Willow Blend

Starbucks’ Blonde Willow Coffee: Do Not Confuse Light Roast with Weak Cup!
Fresh-tasting and robust, Starbucks’ new Blonde Roast is coffee the way it tasted in the United States and Scandinavia before the dark-roast craze made everyone forget…. Yes, there is a good, old-fashioned coffee available in the ubiquitous Starbucks cafés, and you can take home a bag of the ground beans and brew it to your desired strength. My Scandinavian mother-in-law brought me this bag of Starbucks Blonde Willow Blend ground coffee lately, and as I made it for dessert in our French press, we passed it round the table so that we could breathe-in its lovely aroma. Usually, coffee smells better than it tastes, but not in this case–Starbucks’ new offering, which I brewed using two tablespoons per cup because we Scandinavians prefer it strongly-brewed–tastes delightful (many who patronise Starbucks confuse strongly-brewed with darkly-roasted, and they are two vastly different things).
©Jeanne “M-J” de Mesterton

Starbucks to Offer Non-Burnt, Lightly-Roasted Coffee

In spite of the wide variety of “roasts” offered by Starbucks, there has been very little discernible difference between them, since most of the taste was burnt-out by over-roasting. Preferrring one of their burnt roasts over another was a ridiculous pose, like people admiring the emperor’s “new clothes”. Finally, Starbucks has decided to roast some of its beans in the northern European styles: light and medium. This article from the Washington Times erroneously asserts that roasting coffee longer makes it stronger. Strength of coffee depends on the amount that one uses when brewing it–the ratio of coffee-grounds to water. Personally, I prefer Gevalia Stockholm Roast, strongly brewed, as well as the fragrant lighter roasts offered by that venerable Swedish purveyor. And now, Starbucks, a company whose original shop across from Pike Place Market I visited often in the mid-1970s during my time at Cornish School of Art, has at last decided to produce coffee that appeals to the northern palate, thereby  truly “celebrating diversity.” I am looking forward to the result!

©M-J de Mesterton